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Fashion. Science. Inspiration. These are the core values that go into every product and program that Redken offers the professional salon community.
Founded in 1960 by a dynamic, entrepreneurial American actress, Paula Kent Meehan, and Jheri Rhedding, her hairdresser, Redken's foundation is still based on extensive scientific knowledge and the belief in, and support of, the expertise of the salon professional. Redken is committed to help every salon professional "learn better, earn better and live better" and supports this goal not only with innovative products, but also with the inspiration provided by an industry-leading platform of education programs.
In 1993, L'Oreal purchased Redken and moved the company to 5th Avenue NYC, where the brand developed a strong presence backstage with top designers at Fashion Week. Today, Redken is known as a trendsetting urban brand and is a global leader in professional haircare products and services. The company is energized by talented people, strong partnerships with the best hairdressers, and superior Research and Innovation.
Star products: All Soft, Color Extend, Extreme, Intra Force, Redken For Men, Rewind 06, Aerate 08, Guts 10, Quick Dry 18, Shades EQ Gloss, Shades EQ Cream, Shades EQ Cover Plus, Color Fusion, Cover Fusion, and Redken's latest breakthrough in haircolor, CHROMATICS.