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Since he first introduced the Polo brand as a line of men's ties in 1967, Ralph Lauren has come to represent timeless, authentic style. His vision is not to create fashion, but to create a lifestyle that transcend trends.
In 1978, Ralph Lauren launched into the world of fragrance with his signature brands, Polo for men and Lauren for women featuring the iconic polo player design. Since, he has developed new fragrances that touch on different emotions and ways of living, including:
- Polo Blue (for men): The embodiment of outdoor, freedom and casual elegance.
- Romance (for men & women): A celebration of the feeling of falling in love.
- Polo Black (for men): A statement of seduction, sensuality and urban living.
- Love, Ralph Lauren (for women): Love is a jewel – precious, opulent and refined.
- Notorious (for women): Sexy, mysterious and inspired by the golden age of film glamour.
- Polo Modern Reserve (for men): The modern version of an eternal classic.