Visit the brand website Contact	Both scientist and aesthete, Helena Rubinstein has been, since 1902, constantly reinventing the world of beauty by offering breakthrough products with a unique vision combining scientific avant-garde and audacity. Few creative geniuses have such an obvious impact on women's lives. Few know how to tap into their destiny to develop an attitude that is a resounding success. Helena Rubinstein also traveled the world to talk to great minds at the cutting edge of science. A tireless researcher, she was responsible for some of the greatest milestones in 20th-century cosmetic science. Her company invented the classification of skin types (1910) and developed the first moisturizer (1956), waterproof mascara in 1939 and the first refillable automatic mascara in 1958. Today, Helena Rubinstein offers the highest concentration of star ingredients to give women the very best results before aesthetic medicine. All the products are formulated in our labs and in collaboration with experts at the cutting edge of science and medicine such as Dr Pfulg a worldwide renowned surgeon founder of Laclinic-Montreux. Our formulae are also tested in association with state of the art references University Hospitals in Europe. Helena Rubinstein is the only brand which grafts, injects and implants youth deep within the skin. A vision of beauty that encompasses research, science and audacity. A brand of no compromise and ultimate effectiveness.